Archive for the “New Marketing” category
Eine Chance für Vodafone!
by Christian Scholz on October 15, 2009
Wie das deutsche ZDNet gestern etwas reisserisch berichtete, verändern deutsche Mobilfunkprovider die über z.B. UMTS übertragenden Webseiten. Dies tun sie meines Wissens aber einfach nur aus dem Grund, um die Datenrate niedrig zu halten. Von “Fälschen” will ich daher mal (…)
Vodafone – Web2.0 eher nicht – Cluetrain vielleicht ein bisschen, ein ganz klein, klein bisschen
by Christian Scholz on July 13, 2009
Ich muss ja ehrlich sagen, dass ich nicht so ganz verstehe, warum die Bloggerfront gerade auf Vodafone einschlägt. Der Werbespot selbst ist ja nun nicht gerade originell und ob das nun wirklich viel mit Web 2.0 zu tun hat, mag (…)
Social Media for Corporations and how Cisco sees it
by Christian Scholz on June 26, 2008
Yesterday I had the pleasure to interview Jeanette Gibson, Director of New Media Communications at Cisco about Social Media in general and Cisco’s activities and future plans in that field. The interview turned out to be very interesting as Cisco (…)
How Linden Lab screws their fan community
by Christian Scholz on April 17, 2008
If you look out into the world of new marketing these days you might see one thing you shouldn’t do and this is what Linden Lab recently did. With this change they are moving away from being a modern company (…)
Plone and Social Networking
by Christian Scholz on March 6, 2008
As I pointed out here and here, one of the upcoming challenges for every CMS out there will be support for social networking. If companies want to leverage new ways of marketing in which a “who” counts more than a (…)
TopfCast (english) Episode 2: A short history of Marketing
by Christian Scholz on February 20, 2008
Here it is, the second episode of my english version of the TopfShow. This time a little bit shorter and it mainly features a little history of where marketing is coming from and where it’s heading. It also includes again (…)
Viral, jetzt aber richtig
by Christian Scholz on February 20, 2008
FDP, the german liberal party created a video spot which was supposed to be used for a viral campaign. Only problem was that this spot had nothing in it which possibly could have made it truely viral. It simply was (…)
Macbook Air vs. Sony Vaio
by Christian Scholz on February 15, 2008
Mitch Joel, usually known for his great podcast about New Marketing, Six Pixels of Separation, has done a nice Macbook Air Parody with his Sony Vaio. [Link to Youtube video] Technorati Tags: macbookair, apple, sony, vaio, mitchjoel
Die Deutsche Post verlässt Second Life
by Christian Scholz on February 11, 2008
German postal giant Deutsche Post is leaving Second Life because of less than expected usage of their virtual presence. The main reason for this I see in the way they setup their presence in that it was not a way (…)
Signs of New Marketing: Fast Company starts a conversation
by Christian Scholz on February 10, 2008
I recently blogged (in relation to the Plone Strategic Planning Summit) about what I expect to become a more and more widespread phenomen in the next years: Companies moving away from a one-way street of communication towards a more conversational (…)
