Comments on: It’s not your world anymore! http://mrtopf.de/blog/second-life/its-not-your-world-anymore/ Geschreibsel von Christian Scholz Mon, 23 Jan 2012 08:52:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Christian Scholz http://mrtopf.de/blog/second-life/its-not-your-world-anymore/#comment-1114 Christian Scholz Sat, 20 Dec 2008 22:36:47 +0000 http://mrtopf.de/blog/?p=988#comment-1114 I see the TM policy change as the biggest mistake they actually did. It basically disabled a whole word-of-mouth marketing community. Usually you have to be very lucky to have such a community who goes out there and defends their "product" that much. I put it in "" because back then I didn't think of it as a product. I saw it as something we all are developing, a world. LL though then started to market it as product and IMHO that's not a good thing. Also imagine Twitter would go that route and basically disallow everybody to use the words "twitter" or "tweet" in their tools! Esp. for twitter it is obvious that those tools and the community is their main business value. Killing that would make no sense whatsoever. And of course without all the work the residents put in it, there never would have been a Second Live hype and it might be dead by now already. And IMHO this effort is much more worth than anything Linden Lab did. I am not saying they didn't do great things but I think the biggest thing in the beginning was really to open up the world and give it to their residents to fill it. @Tateru: My feeling tells me more that it should be "Our world, our way. But please come visit and keep creating it for us!" ;-) I see the TM policy change as the biggest mistake they actually did. It basically disabled a whole word-of-mouth marketing community. Usually you have to be very lucky to have such a community who goes out there and defends their "product" that much. I put it in "" because back then I didn't think of it as a product. I saw it as something we all are developing, a world. LL though then started to market it as product and IMHO that's not a good thing.

Also imagine Twitter would go that route and basically disallow everybody to use the words "twitter" or "tweet" in their tools! Esp. for twitter it is obvious that those tools and the community is their main business value. Killing that would make no sense whatsoever.

And of course without all the work the residents put in it, there never would have been a Second Live hype and it might be dead by now already. And IMHO this effort is much more worth than anything Linden Lab did. I am not saying they didn't do great things but I think the biggest thing in the beginning was really to open up the world and give it to their residents to fill it.

@Tateru: My feeling tells me more that it should be "Our world, our way. But please come visit and keep creating it for us!" ;-)

]]> By: dandellion Kimban http://mrtopf.de/blog/second-life/its-not-your-world-anymore/#comment-1113 dandellion Kimban Fri, 19 Dec 2008 21:46:08 +0000 http://mrtopf.de/blog/?p=988#comment-1113 Once again, LL is giving up on its strongest points. Without resident's imagination SL wouldn't be worth single logging. I'd really like to know what is in their heads and who is destroying the only marketing point they have. Once again, LL is giving up on its strongest points. Without resident's imagination SL wouldn't be worth single logging. I'd really like to know what is in their heads and who is destroying the only marketing point they have.

]]> By: Dekka Raymaker http://mrtopf.de/blog/second-life/its-not-your-world-anymore/#comment-1112 Dekka Raymaker Thu, 18 Dec 2008 21:12:38 +0000 http://mrtopf.de/blog/?p=988#comment-1112 if they want to be completely honest "Our World, don't do as we do, do what we say" if they want to be completely honest "Our World, don't do as we do, do what we say"

]]> By: Tateru Nino http://mrtopf.de/blog/second-life/its-not-your-world-anymore/#comment-1111 Tateru Nino Thu, 18 Dec 2008 06:53:11 +0000 http://mrtopf.de/blog/?p=988#comment-1111 The new slogan that is being shown at presentations by the Lab is "Your world, your way" The new slogan that is being shown at presentations by the Lab is "Your world, your way"

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