Comments on: My vision for Open Social Networks http://mrtopf.de/blog/en/my-vision-for-open-social-networks/ Geschreibsel von Christian Scholz Mon, 23 Jan 2012 08:52:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Social Bookmarks http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-489 Social Bookmarks Tue, 07 Oct 2008 19:22:57 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-489 I don't normally leave comments... but I really enjoyed your post! I will be leaving a link back here in my blogroll! Thanks! I don't normally leave comments… but I really enjoyed your post! I will be leaving a link back here in my blogroll! Thanks!

]]> By: The Snow Sprint 2008 just started! — mrtopf.de http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-488 The Snow Sprint 2008 just started! — mrtopf.de Fri, 18 Jan 2008 14:18:56 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-488 [...] My topic will probably going on with the Plone Commenting stuff because one thing we really need in Plone is better commenting (with spam protection, moderation and workflow support, threading, etc.). So I hope to get this further worked on. Another topic might be what’s important for the future of CMS regarding social networking features. [...] [...] My topic will probably going on with the Plone Commenting stuff because one thing we really need in Plone is better commenting (with spam protection, moderation and workflow support, threading, etc.). So I hope to get this further worked on. Another topic might be what’s important for the future of CMS regarding social networking features. [...]

]]> By: bwl zwei null » Die zwei Phasen des Web 2.0 http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-487 bwl zwei null » Die zwei Phasen des Web 2.0 Mon, 14 Jan 2008 09:01:04 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-487 [...] Dieser Prozess des Umdenkens findet aber noch überwiegend auf der theoretischen Ebene, als Diskussion in Blogs, statt. Etwa bei Robert Basic, der jüngst hierfür knapp 70 Kommentare erhielt. Oder auch bei Christian Scholz. [...] [...] Dieser Prozess des Umdenkens findet aber noch überwiegend auf der theoretischen Ebene, als Diskussion in Blogs, statt. Etwa bei Robert Basic, der jüngst hierfür knapp 70 Kommentare erhielt. Oder auch bei Christian Scholz. [...]

]]> By: Use Cases for Portable Social Networks — mrtopf.de http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-486 Use Cases for Portable Social Networks — mrtopf.de Sun, 13 Jan 2008 23:00:02 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-486 [...] my vision for social networks of the future I wrote about how I think they might look like. In this post I want to dig a bit [...] [...] my vision for social networks of the future I wrote about how I think they might look like. In this post I want to dig a bit [...]

]]> By: Links #3 at franztoo http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-485 Links #3 at franztoo Tue, 08 Jan 2008 06:16:34 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-485 [...] Vision für offene Social [...] [...] Vision für offene Social [...]

]]> By: Christian Scholz http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-484 Christian Scholz Mon, 07 Jan 2008 20:40:52 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-484 Well, maybe I would even pay for good podcasts :-) But maybe also the culture is missing and once podcasts get commercial this also means that they probably will have to pay for playing music (there's also infrastructure missing). And yes, I see targeted ads also becoming more and more used but I am also very much sensible to their privacy implications. Regarding iTunes: For what music I like it might be and thus for targeted ads but I don't see it that much in terms of where my contact list is and where my own creations are. Maybe that first sentence is misleading and just shows my general dislike of ads ;-) Well, maybe I would even pay for good podcasts :-) But maybe also the culture is missing and once podcasts get commercial this also means that they probably will have to pay for playing music (there's also infrastructure missing).

And yes, I see targeted ads also becoming more and more used but I am also very much sensible to their privacy implications.

Regarding iTunes: For what music I like it might be and thus for targeted ads but I don't see it that much in terms of where my contact list is and where my own creations are.

Maybe that first sentence is misleading and just shows my general dislike of ads ;-)

]]> By: Michael Bailey http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-483 Michael Bailey Mon, 07 Jan 2008 20:30:40 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-483 Oh I hear you - and on some level I still like to think that it's possible. You started off your post by saying, "Imagine a time when social networks are not merely data silos anymore for the purpose of showing the right ads to people. " Well, iTunes is the largest silo out there and nobody is going to change it. And targeted advertising is where the money is at, so don't expect that to change at all, ever. It's why pod-casters and video bloggers are having a hard time finding sponsors - the middle-man services are still being created and catching up so that all of the various genre's can be consolidated into groups and sold to the advertisers. The surface of the landscape may change a bit in the future, but my educated guess is that the underlying structure will remain the same - more refined, but the same. Oh I hear you – and on some level I still like to think that it's possible.

You started off your post by saying, "Imagine a time when social networks are not merely data silos anymore for the purpose of showing the right ads to people. "

Well, iTunes is the largest silo out there and nobody is going to change it.

And targeted advertising is where the money is at, so don't expect that to change at all, ever.

It's why pod-casters and video bloggers are having a hard time finding sponsors – the middle-man services are still being created and catching up so that all of the various genre's can be consolidated into groups and sold to the advertisers.

The surface of the landscape may change a bit in the future, but my educated guess is that the underlying structure will remain the same – more refined, but the same.

]]> By: Christian Scholz http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-482 Christian Scholz Mon, 07 Jan 2008 20:17:26 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-482 no, this will bring users. Like my parents never look at my photos on flickr because it's just too difficult to signup. Once the users are there (and you have a good service) I still think you can use todays means of monetizing it, which means ads and premium services. I also do not want to state this as absolute truth but maybe more trigger some discussion :-) And yes, it is about the user because I am merely a user ;-) But I think having an open platform internet will mostly change that people can easier move from place to place which might hurt many existing businesses right now because they are built upon lock-in but people will not just be gone from the net just because it's open. They might just be more flexible in their way of choosing the sites they use and thus it can create more competition. And I still would like to know if ads is the only business model viable in the internet world. And how successful this will be in the future. Isn't there already a lot of talk of banner blindness etc.? no, this will bring users. Like my parents never look at my photos on flickr because it's just too difficult to signup.
Once the users are there (and you have a good service) I still think you can use todays means of monetizing it, which means ads and premium services.

I also do not want to state this as absolute truth but maybe more trigger some discussion :-)

And yes, it is about the user because I am merely a user ;-) But I think having an open platform internet will mostly change that people can easier move from place to place which might hurt many existing businesses right now because they are built upon lock-in but people will not just be gone from the net just because it's open. They might just be more flexible in their way of choosing the sites they use and thus it can create more competition.

And I still would like to know if ads is the only business model viable in the internet world. And how successful this will be in the future. Isn't there already a lot of talk of banner blindness etc.?

]]> By: Michael Bailey http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-481 Michael Bailey Mon, 07 Jan 2008 19:54:25 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-481 "you will also gain new users because it’s easier to signup. You already bring your friends with you and you won’t have to look for them on every new network you join. This makes each application more useful from the start." That does NOT bring in revenue - you really need to run your ideas through a reality filter - it's not sustainable in any way - sure, for the user it may be better, but for the business owner - where's the capital? "you will also gain new users because it’s easier to signup. You already bring your friends with you and you won’t have to look for them on every new network you join. This makes each application more useful from the start."

That does NOT bring in revenue – you really need to run your ideas through a reality filter – it's not sustainable in any way – sure, for the user it may be better, but for the business owner – where's the capital?

]]> By: Christian Scholz http://mrtopf.de/blog/en/my-vision-for-open-social-networks/#comment-480 Christian Scholz Mon, 07 Jan 2008 19:25:49 +0000 http://mrtopf.de/blog/vlog/my-vision-for-open-social-networks/#comment-480 Of course you need money to run the servers but I think money can come from 2 sources: - the old ad model (I am actually not sure how good this works anymore or in the future. I would like to know more from people in that scene.. I know more and more money is put into it but does that also mean the ROI is ok?). Even if there are only social applications instead of those full featured networks they can still use ads. - premium services. I think flickr is a good example. I can either have a basic service with ads or a better one without ads but I have to pay for it. And at least me personally I'd be happy to pay for more services if they would let me (and remove ads in turn). I also pay for some already, like 2 flickr accounts, Second Life, XING. So it's not too much different from today. Of course some things will change like: - locking in the user is not possible anymore and thus you might suffer some ad revenues from this principle but - you will also gain new users because it's easier to signup. You already bring your friends with you and you won't have to look for them on every new network you join. This makes each application more useful from the start. Of course you need money to run the servers but I think money can come from 2 sources:

- the old ad model (I am actually not sure how good this works anymore or in the future. I would like to know more from people in that scene.. I know more and more money is put into it but does that also mean the ROI is ok?). Even if there are only social applications instead of those full featured networks they can still use ads.

- premium services. I think flickr is a good example. I can either have a basic service with ads or a better one without ads but I have to pay for it. And at least me personally I'd be happy to pay for more services if they would let me (and remove ads in turn). I also pay for some already, like 2 flickr accounts, Second Life, XING.

So it's not too much different from today. Of course some things will change like:

- locking in the user is not possible anymore and thus you might suffer some ad revenues from this principle but
- you will also gain new users because it's easier to signup. You already bring your friends with you and you won't have to look for them on every new network you join. This makes each application more useful from the start.

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