Linden Lab introduced the concept of the Second Life Grid. What it actually is supposed to be compared to the term „Second Life“ seems not to be that clear to many. At the Metaverse08 Jean Miller of Linden Lab asked if everybody does understand what it is and only few said yes. There was also one remark that it seems to be a bad brand strategy and I guess I couldn’t agree more. Linden Lab seems to be afraid that the brand message gets diluted by third parties like their fans and in the process forbids them to use those names but on the other hand introduces something very similar named itself and raising confusion that way.
But I might simply ask you: What is the Second Life Grid? What actually then is Second Life?
If you have an opinion on what it is, please comment below.
Technorati Tags: secondlife, secondlifegrid, lindenlab